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SIDE SIX · Ankur Das

Executive advisory & product delivery

Turning product ambition into delivery reality

I’m Ankur Das. I help leadership teams make complex product and technology work clearer, faster and more likely to land—drawing on extensive experience across organisations like Adobe, BT and early-stage ventures.

Discuss an engagementExplore selected work

How I engage

Seasoned operator, not more slideware

Most organisations don’t need more slides. They need a seasoned operator who can sit between executive governance, commercial strategy, and engineering to get real software into the market. I stay close to strategy and delivery, and take responsibility for turning decisions into progress.

Interim Product Leadership

Interim CPO / VP Product / Digital Director.

• Stepping in during leadership transitions, high-growth inflection points, or strategic pivots.
• Establishing product roadmaps, clear unit economics, and team governance.
• Aligning C-suite expectations with ground-level technical and design reality.

0 → 1 Venture & MVP Delivery

Greenfield products & commercial incubations.

• Taking ambiguous commercial bet from idea to testable, shippable software.
• Validating market fit, onboarding funnels, and monetisation models.
• Hands-on technical and design oversight that bypasses bloated vendor quotes.

Delivery Turnarounds

Scaling throughput & fixing systemic friction.

• Transforming chaotic delivery into predictable, high-velocity release cycles.
• Getting multi-million-pound MarTech stacks working and providing value.
• Structuring cross-functional squads, design systems, and modern processes that drive efficiencies.

TRUSTED BY & DELIVERED WITHIN LEADING ORGANISATIONS

Adobe

BT

Expedia

Publicis

HSBC

Galderma

Selected work

Outcome-led impact stories

Engagements that show the pattern: clear scope, operator depth, and commercial results.

Greenfield B2B Marketplace

Challenge: Building a brand-new marketplace for third-party business apps within a legacy telecom giant, under strict deadlines and bloated vendor quotes.

Intervention: Worked directly with the C-suite to define the MVP scope. Led two cross-functional product, design and engineering teams to build discovery, checkout, and billing journeys, alongside a custom business dashboard.

Outcome: Delivered shippable MVP in 6 months at ~20% of the initial vendor cost.

Scaling Enterprise Delivery 1 -> 15+

Challenge: A delivery function unable to match business demand, with fragmented tooling and slow throughput.

Intervention: Established a modern digital delivery function from scratch. Enforced rigorous product discovery, common tooling, and an agile operating cadence across 50+ engineers, product managers, and designers.

Outcome: Scaled delivery capacity from 1 to 15+ concurrent programmes managing a £10M annual budget, lifting digital basket conversions across core journeys.

Global DX & Performance Modernisation

Challenge: Managing and localising enterprise web properties across EMEA markets and languages with legacy tech debt, slow lead forms, lagging load times and outdated content.

Intervention: Rebuilt lead-generation forms into Marketo with progressive profiling, decommissioned 20% obsolete digital footprint, and streamlined localisation cycles to align with day-one US releases.

Outcome: Cut page load times, lifted Lighthouse performance scores to 95+, and significantly increased qualified lead conversion across EMEA.

Bootstrapping Full-Stack PropTech

Challenge: High-density UK residential blocks suffer from spreadsheet sprawl, opaque charges, lost maintenance inboxes and a poor service overall.

Intervention: Identified the gap, architected, designed, and coded a full-stack platform (React, TypeScript, Firebase) covering role-based workflows for ticketing, vendor management, billing & demand management and digitising high-failure processes.

Outcome: Operational service, entering pilot deployment for real world validation and product market fit.

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Domain matrix

Proven across complex, regulated environments

Deep operational exposure across high-stakes, highly regulated industries.

Banking & Capital Markets

• Policy implementation, integration and digitisation in tier-1 investment banks & central clearing houses.
• Risk management, assurance, data migration and metrics build out for compliance.
• Business architecture and reengineering.

Marketing & Digital

• Marketing technology integration and optimisation.
• Digital experience redesign, customer profiling and real-time personalisation.
• Re-architecting website/ apps, deploying design systems, E-commerce & checkout optimisation.

Telecoms & Tech

• Waterfall -> Agile delivery transformation and scaling teams.
• Capability delivery (eSIM, Cloud Voice, Whole Home Wi-Fi etc).
• Workplace technology strategy and commercial consolidation.
• Product roadmap build out and platform UX redesign.

Healthcare & Ventures

• Commercial biologics rollout.
• Multi-jurisdictional delivery & compliance.
• Supply chain modernisation (3PL → 4PL).
• FoodTech & logistics advisory.

About Ankur Das

Senior leadership without the consulting bureaucracy.

Cross-sector experience is not a list of logos—it is a repeatable pattern. Over 20 years, I’ve worked with senior leadership to shape strategy and deep in the weeds with engineers and designers to ship products that make it real.

I don’t sell billable hours or dress up activity as progress. I stay close to the work—product, architecture, user experience, commercial viability, and the operating rituals needed to keep teams executing—until momentum is sustained.

Next step

Have something consequential to build, fix, or launch?

Let’s talk about the real constraint. You’ll get an honest appraisal, 20+ years of multi-sector experience, and a practical path forward.

Get in touchSend an email